This type of decision-making may not always follow convention because it is driven by passion, rather than external validation, expectations or trends. Success comes when you assert your willpower, allow your heart to be your guide, lead with confidence and take courageous action toward your goals.

By following your authority, leaning into your desires, and trusting in yourself, you will be able to attract the right opportunities and create a business that genuinely excites you. Ego Authority is not something that needs to be tamed or downplayed. Instead, it’s a powerful gift that, when fully embraced, will help you start, grow or scale your business in a way that feels authentic and freeing, and it will inspire others to follow your lead.